HANDBILL GUIDANCE
Unlock the Power of Handbills: The Ultimate Networking Tool
Did you know 89% of people remember receiving a handbill/flyer more than any other form of promotion?
79% engage with handbills or pass them on to others.
45% preserve handbills for future reference.
13% keep handbills beyond a week.
In a world where online job boards and social media dominate, the networking handbill serves as your defining statement and becomes your secret weapon. Compact yet impactful, a handbill is a personalized snapshot of your professional brand, skills, qualifications, and career goals.
Your professional brand speaks volumes, even when you're not in the room. A well-crafted handbill succinctly communicates who you are, what makes you unique, and the value you bring to the table. It's your elevator pitch in tangible form, ready to impress networking contacts and potential employers alike.
But it's not just about making a great first impression—it's about setting yourself up for success throughout your job search journey. Your handbill provides the foundation for articulating your unique selling proposition during interviews, giving you the confidence to shine.
Your handbill is given to your networking connections, who will keep you top of mind, increasing your visibility, and enabling you to uncover new job opportunities. In a 2020 survey from LinkedIn, 73% of respondents landed new jobs because they received an introduction from a professional connection. According to CNBC, 70% of jobs are filled through the “hidden job market” and not posted publicly.
Why is a Handbill Vital to Your Job Search
It’s Personal
There's something memorable about handing someone a tangible document. Whether at networking events, career fairs, or career research conversations (informational interviews), a well-crafted handbill leaves a lasting impression.
You Can Target Distribution
Handbills are versatile and can be strategically distributed. Whether attached to a networking email, left at industry professional association meetings and networking events, or handed out at dinner parties or career fairs, you control where and how your information is shared.
Enhance Your Online Presence
While online platforms are essential a physical representation of your skills adds depth to your job search, a handbill complements your LinkedIn profile, resume, or online career portfolio website, showcasing your expertise in a tangible way.
So, why wait? Don't leave your networking success to chance. Plan ahead and create your job search handbill today. It's the key to opening doors, unlocking new opportunities, making connections, and leaving a lasting impression on those who can shape your professional future.
For guidance regarding handbill strategy and content, set up your free 30-minute consultation.
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In today’s competitive job market, your resume needs more than duties and responsibilities to stand out. Hiring managers and recruiters are looking for that “it factor,” for something that excites and compels them to connect.
What unique skills do you bring to the table? How do you create value? Where do you fit into the organization? They want to understand your unique value proposition, your career journey, and how you'll contribute to their team. In other words, your resume needs to tell a compelling career story that inspires employers and enables them to imagine you as part of their team.
So, how can you make your LinkedIn profile a powerful tool that attracts recruiters and opportunities? Here's how!