Some industries require a different approach than the general elevator pitch. For example, if you’re in a service industry — therapist, coach, consultant, etc. — one of the easiest ways to answer the question “What do you do?” is to take the spotlight off you and put it onto your clients. This focuses the conversation on what you do for your clients and what they get from working with you. 

Whether you’re interviewing or networking, someone inevitably says, “Tell me about yourself.” “So, what do you do?” asks the person you met at a networking get-together. In another likely scenario, you find yourself in an elevator with someone you’ve wanted to meet. What do you say?